Marrowtype is a small editorial project covering software, hardware, games, and the culture that wraps around them. It exists because most writing in those areas is shaped by traffic targets and affiliate quotas, and a corner of the web that isn't seems worth keeping around.
What we cover
Three areas, in unequal measure. Tech: the software and hardware we use every day, with an interest in the parts most reviews skip. Games: the medium more than the industry, design more than launches. Culture: the internet, work, attention, media. The connective tissue.
What we don't cover: crypto, generic AI takes, productivity influencers, listicles, anything where the goal is the headline.
Who this is for
Readers who want analysis that treats them as adults. The test we set ourselves is that a piece should be something you can send to someone who disagrees with you and trust to be fair to them. The same questions get asked of every side. That ambition is harder than it sounds, and we will not always meet it, but it is the standard the site is built to.
How we work
We publish when we have something worth saying. We'd rather post four pieces a month that we believe in than twenty that fill the calendar.
Every piece that makes a factual claim cites its sources at the bottom. Every piece with a conflict of interest names it in the first paragraph. When we get something wrong, we append a dated correction. None of this is virtuous. It's the minimum a publication owes its readers.
Our house style is public. It lists what we won't do and how we want to sound. We ask that you hold us to it.
Ownership
This site is owned and run by a small editorial team. No investors. No parent company. The plan is to keep it that way. If that plan ever changes, the next post on the site will explain why, before anything else does. We are writing this down so we can be held to it.
The site itself
Fully static. No database. No accounts. No analytics. No advertising network that profiles readers. We count aggregate views per article so we can tell which pieces resonated, and we explain on the style page exactly what that means and doesn't mean.
What this isn't
- It isn't a news site. We don't try to be first; we try to be right.
- It isn't neutral by default. Honest writing has a point of view. We show ours.
- It isn't for everyone, and that's by design. A site that tries to please everyone usually ends up boring everyone.
How the "Popular" badge works
Some article cards on the site carry a small yellow "Popular" pill. It is not a marketing label and it is not chosen by us. It is computed from real view counts and three explicit rules:
- The article has at least 50 views.
- The article was published at least three days ago, so something that shipped this morning cannot pre-empt a piece that has been earning readers over a longer arc.
- The article is among the top five by total view count across all non-draft articles on the site.
All three rules have to hold. The badge appears and disappears as the numbers move; nothing is sticky. The thresholds will rise over time as the site grows — the goal is that the badge always means "many people read this," not a fixed historical number. If you want the current ranking, the "Trending" band on the homepage shows the top three.
The view counter itself is run by a small worker we own. It stores aggregated counts keyed by article slug. Nothing identifying about the visitor is recorded or sent anywhere. The full mechanics are explained on the privacy page.
Contact
Pitches, tips, corrections, anything else: see the imprint. We read what comes in. We reply when we can.